-
S3-1
As one of the largest financial institutions in Central and Eastern Europe, PZU Group places great importance on corporate social responsibility and business ethics.
To ensure the highest operational standards, PZU has implemented various policies and regulations defining its functions across multiple areas, including marketing and sponsorship, support for affected communities, incident reporting and crisis response procedures.
Corporate Social Responsibility
PZU Group recognizes that long-term success depends on its positive impact on society and the environment. Key regulatory documents for social engagement focus on direction and execution of preventive projects, sponsorship initiatives and support for local communities. In practice, this includes carrying out inhouse initiatives, funding external projects and engaging PZU employees in charitable activities. The PZU Foundation plays a key role in financing charitable activities.
PZU Group’s subsidiaries and dependent entities also acknowledge the importance of supporting local communities. AAS BALTA, a foreign subsidiary, adopted a „Corporate Social Responsibility Policy,” setting standards for engagement with local communities. The document highlights the importance of transparent relationships with stakeholders, sustainable development and responsibility for the impact of operations on the environment.
Commitments regarding affected communities
PZU Group, through its „Human Rights Policy in PZU Group,” has committed to upholding human rights within its business operations, particularly in its relationships with employees, clients, suppliers, business partners and other stakeholders. This commitment includes actions aimed at ensuring equal treatment and preventing all forms of discrimination and rights violations. For detailed information on this policy, refer to section “8.3.3 – Managing of own workforce”.
PZU Group conducts preventive measures for its customers and the broader society. The PZU Group treats all people in the same way in its operations and does not differentiate between them on the basis of origin, including belonging to ethnic minorities. The PZU Group’s guidelines do not refer separately or differently to indigenous peoples, as the PZU Group’s activities are not in any way related to such a population group and are not conducted in areas where indigenous peoples are at risk.
The goal of the PZU Group’s preventive activities is to improve the safety of activity recipients in all aspects of life. Prevention activities reduce the risk of accidents and minimize their consequences. They are carried out, among other things, in the form of prevention campaigns, cooperation with emergency services and the organization of grant and assistance programs.
For example, PZU Zdrowie as a healthcare entity conducts preventive programs and provides support for individuals facing health issues ensuring access to treatment and medical care. The entity engages in health promotion campaigns and supports emergency services.
PZU Group not only focuses on social development and corporate responsibility but also prepares for emergency situations. Disaster response guidelines outline procedures that enable swift support for communities affected by natural disasters. Implemented solutions include mobile support offices, simplified claims reporting procedures and a notification system that enables insured individuals to stay informed about potential threats.
These actions demonstrate that PZU Group goes beyond providing insurance services by actively supporting its clients and society.
Description of individual policies in PZU Group related to affected communities
(the highest function in the organization responsible for policy implementation is the Management Board of the respective unit):
The Social Engagement Strategy defines key areas of support and rules for organizing preventive projects, sponsorship initiatives and activities run by the PZU Foundation. Sponsorship activities focus on event and initiative support in key areas, including culture, expertise, sports and healthy and active lifestyles. Those initiatives encompass various forms of support, such as project funding, partnerships with organizations and PZU employee involvement in charitable activities.
The strategy covers the 2025–2027 period and was developed by PZU Group in 2024. The strategy encompasses preventive actions within PZU, including projects supporting local communities and nongovernmental organizations (NGOs).
PZU Group engages in sponsorship initiatives to support projects of significant social and cultural importance. The Sponsorship Activities Regulations establishes rules for managing projects related to event and initiative support in key areas such as culture, national identity, expertise, sports, healthy and active lifestyles as well as entrepreneurship.
The regulations apply to all sponsorship activities conducted by PZU and PZU Życie and is coordinated by the Brand Promotion and Sponsorship Office. The document regulates project execution, billing procedures and sponsorship budget management principles. The regulations were adopted by resolution of the Management Boards of PZU and PZU Życie and are implemented internally within the organization.
The PZU Foundation fulfills its mission by supporting social, educational, cultural and health initiatives. The Statute and Grant Award Regulations define the rules by which organizations and entities can apply for funding for projects that align with the Foundation’s objectives. These documents specify the evaluation criteria for applications, submission procedures and fund settlement processes.
This policy applies to the activities of the PZU Foundation and concerns only the grant award process. Applications may be submitted by interested entities and individuals, who outline their needs and objectives, ensuring that the interests of beneficiaries are considered. The final decisions on financial support are made by the Foundation’s Management Board.
These documents are publicly available on the PZU Foundation’s website, allowing potential applicants to familiarize themselves with the application and fund utilization guidelines.
BALTA implements its business strategy responsibly, integrating social, environmental and ethical aspects in daily operations. The „Corporate Social Responsibility Policy” defines guidelines for building long-term value for local communities, customers and employees. Its key focus areas are sustainable development, transparency and responsible stakeholder relationships.
The Policy applies to all BALTA operations, including cooperation with clients, suppliers, business partners and local communities. The document refers to international guidelines, such as UN Global Compact Principles and OECD Guidelines for Multinational Enterprises that ensure alignment with global responsible business standards.
BALTA has implemented the „Sponsorship and Social Support Policy” to define rules for corporate engagement in social initiatives and sponsorship. The document outline action areas for local communities and ways of supporting social initiatives that focus on educational and social projects. Policy objectives are building positive relationships with consumers and end-users and strengthening public trust in the company.
The Policy applies to all BALTA sponsorship and social support activities. No exemptions specified, meaning all initiatives follow the same standards and principles.
The document addresses local community and consumer needs by prioritizing support for social and educational initiatives. Through this approach, BALTA can execute socially impactful projects and simultaneously enhance its position as a responsible business partner.
During the reporting year, several PZU Group companies implemented aignificant changes to existing policies and regulations. Key reasons for updates were alignment with new legal regulations and achievement of strategic organizational goals.
Lietuvos Draudimas Branch in Estonia due to changes in the Estonian Motor Insurance Act during the reporting year amended operational policies to ensure compliance with new legal requirements.
PZU and PZU Życie adopted a new social engagement strategy aligned with the company’s business strategy.
Bank Pekao introduced new policies regarding employee volunteering, including:
- Bank’s CEO directive on volunteering participation rules
- Grant competition regulations „Jesteśmy Blisko” that defines project implementation rules for local community initiatives nationwide.