Actions related to community impacts

PZU Group entities publish information on programs and initiatives for affected communities on PZU’s website, social media, and PZU Group reports. Additionally, broader marketing campaigns are conducted to raise awareness of ongoing efforts.

PZU Group has been proactive in adapting its strategies and initiatives to address community needs, integrating both internal efforts and collaboration with external organizations. The role of the community was to report needs and precisely define the issues that required resolution. The design and implementation of appropriate programs are managed by employees in specialized units, who assess the justification of the request and its alignment with PZU Group’s social engagement goals.

In 2024 PZU launched an educational preventive action, as part of its cybersecurity efforts. PZU conducted a preventive educational campaign focused on financial security and IT security awareness. The initiative was carried out as a preventive measure aimed at preventing or mitigating the negative effects of random events resulting from cyber threats. The campaign’s content reached a wide audience of adults with varying levels of digital literacy. Recipients received up-to-date and practical knowledge on how to counter digital threats, along with ready-to-use behavioral scripts to enhance their sense of security. PZU monitors the number of people reached by all preventive campaigns, both through online and offline media channels.

PZU and Bank Pekao supported Poland’s largest automotive charity project – The Great Maluch Expedition for Children. Its objective was fundraising €1 million that will be allocated to children affected by traffic accidents, preventive measures, improvement of school and kindergarten infrastructure and road safety education for young generations. Through this initiative, PZU aims to expand public awareness on traffic safety principles.

„Przygody Przedsiębiorczego Dżeka” (The Adventures of Entrepreneurial Jack) project was implemented by Pekao Group in partnership with the Warsaw Banking Institute Foundation. The mission of the Warsaw Institute of Banking is to continually develop the knowledge and skills of sector employees and citizens in the areas of finance, economics, entrepreneurship, and cybersecurity. The project targeted students, pupils, and seniors. The key components of the program include educational materials for schools (such as books, comics, coloring books, audio plays), lesson plans, competitions, workshops for children, and training sessions and workshops for teachers. Project aimed to raise awareness of educational needs among public institutions, local governments, businesses, schools, teachers and parents and to encourage interest in economic knowledge and entrepreneurship among both students and teachers, raised awareness of the enduring importance of basic knowledge and attitudes in these areas, enhanced social skills related to entrepreneurship and creativity, and strengthened the economic skills of teachers, parents, and grandparents. During the project’s implementation (2023/2024 school year), over 900 teachers conducted nearly 3,100 lessons for over 60 thousand students using the prepared scenarios.

Apart from training future capital market professionals the project aims to promote long-term investing using investment funds and other collective investment products. TFI PZU Academy program partner is Bloomberg. Participants receive hands-on training from fund managers and compete for a paid internship. Second project edition began in late 2024. Theoretical curriculum include economic and financial market analysis, asset allocation principles, professional stock and bond management as well as investment risk management. Additionally, students gained access to trainings on Bloomberg Terminal® functionalities. The „investment” segment focuses on applying the previously acquired knowledge practically. The participants’ objective is to manage an investment portfolio and perform virtual market transactions to achieve the highest return rate. The PZU TFI Academy will end in May 2025, and the winner will be selected for a six-month, paid internship with the TFI PZU fund management team or with PZU Group – in the investment department. Of the 180 students that applied for the programme only 15 were selected.

TUW PZUW, in partnership with CBOS (Public Opinion Research Center), launched a nationwide patient satisfaction survey in hospitals. The opinion surveys aim to diagnose problems and prevent undesirable incidents. Complementing the survey is a pilot project of patient surveys, also conducted in collaboration with the Social Opinion Research Center, in several hospitals across Poland. The study will provide answers to very detailed issues regarding systemic solutions. The presentation of the survey and questionnaire results has sparked discussions on how to improve healthcare quality and, as a result, prevent medical errors, infections, and other undesirable incidents in healthcare facilities.

PZU Zdrowie conducted a vaccination campaign for individuals engaged in flood relief efforts, providing immunization against tetanus, hepatitis A and typhoid fever. Firefighters and other first responders involved in flood relief efforts were the target groups for vaccination programme.

Flood victims were eligible for free medical care at PZU Zdrowie facilities. Medical support coverage included emergency consultations for all patients experiencing sudden health conditions. The support covered also primary healthcare services and when necessary, specialist care, such as pregnancy-related assistance for women, pediatric care, infection treatment, aid in case of worsening conditions for chronically ill patients and prescription renewal for lost medications.

PZU Group actively participates in sector-wide and multilateral sustainability and risk management initiatives. BALTA carried out educational programs on risk prevention in collaboration with public institutions and private organizations and participated in road safety and environmental initiatives, raising social awareness about risk prevention. Lietuvos Draudimas – Estonian Branch is an active member of the Estonian Insurance Association and has been engaged in climate change impact mitigation initiatives and risk management improvement programs. As part of this collaboration Lietuvos Draudimas – Estonian branch contributed to the development of industry guidelines on flood and storm risk assessment that increased resilience of the insurance sector against climate threats.

All PZU Group initiatives operate on an annual cycle with a built-in continuity mechanism. The relevant divisions of PZU Group, which managed community-related actions, allocated their yearly budgets to carry out these responsibilities.