PZU is the most recognizable brand in Poland. Aided brand awareness is at the level of 99%.*
Even though it is mostly associated with insurance, PZU Group’s brand architecture also covers a few independent brands. They enjoy different visual systems, target groups, and corporate business models.
PZU Group's most important brands architecture
(the “corporate umbrella” model)
* Continuous brand monitoring, CAWI, nat-rep 18-65, data for January-December 2024; percentage of respondents in the target group declaring familiarity with the brand by indicating it in a list of different brands